Which package design performs best with consumers?
In this series, we match two different contenders in the All Purpose Cleaners Category for each round—covering up to 12 top-performing brands across eight design performance areas. The results are based on Designalytics' syndicated data from the All Purpose Cleaners Category, which includes feedback from nearly 5,000 category consumers.
Contenders for Round #2
Contenders for Upcoming Rounds:
Round #2: FINDABILITY
When consumers are able to find their “go-to” product easily and accurately, they’re less likely to purchase a competitor’s product by mistake. Moreover, potential new buyers who discover a product through advertising or other marketing efforts are more likely to purchase that product if it’s easy to locate at the point of sale.
Consumers are seeing the category and products for the first time for each exercise they complete
Dozens of retail scenarios evaluated
26 different retail configurations tested—not just a single planogram
Category-specific benchmarking
Measurement of 12 top-selling category competitors provides a highly relevant benchmark
Detailed reporting on brand confusion
Know which competitors are confused with your brand for more actionable insights
Findability Results
When actively seeking the brand, consumers locate Lysol with impressive speed and accuracy as compared to Clorox Clean-Up, which struggles on find time. Note that a few brands in this category have particular difficulty being located with accuracy, posting accuracy rates of 80% or lower. However, clustered with three other strong brands on findability, Lysol wins Round 2!
Designalytics provides the industry’s first system for monitoring the performance of your brand’s and competitors’ package designs. Syndicated analytics and on-demand testing enable you to manage your designs more proactively—with significantly less effort and expense than custom research solutions.
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