Which package design performs best with consumers?
In this series, we match two different contenders in the All Purpose Cleaners Category for each round—covering up to 12 top-performing brands across eight design performance areas. The results are based on Designalytics' syndicated data from the All Purpose Cleaners Category, which includes feedback from nearly 5,000 category consumers.
Contenders for Round #1:
Contenders for Upcoming Rounds:
Round #1: STANDOUT
Strong standout performance is essential for winning at the shelf; consumers can't buy what they don't notice. Moreover, holding attention for longer periods of time effectively "runs the clock" on competitors, limiting consumers' consideration sets.
36 different retail configurations tested, not just a single planogram
Multiple views evaluated, including at an angle to simulate the first moment of truth
Larger sample sizes than other industry competitors (200 consumers)
Industry-leading eye-tracking technology
Standout Results
Mr. Clean Multi-Surface not only outperforms Mrs. Meyer’s on getting and holding consumers’ attention, it outshines most of the 11 all purpose cleaner competitors evaluated on standout. One brand succeeds at getting attention above all others, including Mr. Clean. Can you guess which brand? Round 1 is an easy win for Mr. Clean!
Designalytics provides the industry’s first system for monitoring the performance of your brand’s and competitors’ package designs. Syndicated analytics and on-demand testing enable you to manage your designs more proactively—with significantly less effort and expense than custom research solutions.
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