As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
These seven brands were in need of a refresh and, instead of updating their packaging on a smaller scale, they went big—and it totally paid off. Check out how these incredible transformations increased consumer purchase preference and boosted overall design performance: