---
title: "Special Report: 10 Brands That Prove the Insane Business Value of Design in 2024"
description: Need a reason to invest in design? We've got ten. Check out the Designalytics Effectiveness Award Winners for 2024.
---

[Insights | Designalytics ](https://www.designalytics.com/insights)

# [Special Report: 10 Brands That Prove the Insane Business Value of Design in 2024](https://www.designalytics.com/insights/designalytics-effectiveness-awards-2024)

 Written by [Admin](https://www.designalytics.com/insights/author/admin) | December 2, 2024

 

*The full report—including insights into winning strategies and tactics—is available for download below.*

Now in its fifth year, the Designalytics Effectiveness Awards (given in partnership with Dieline) recognize package redesigns that have been instrumental in driving brand growth. Unlike traditional design competitions, the judging process for these awards is entirely data-driven—based on sales performance in the marketplace, as well as rigorous quantitative consumer testing of each design evaluated.

This year, we’re once again proud to have such an impressive slate of winners. Ranging from a major private-label beauty brand and the “OG” flavored malt beverages to burgeoning challengers in the non-alcoholic beer and natural-foods spaces, these 10 awardees were selected from the hundreds of redesigns we evaluated that were launched in the United States between July 2021 to September 2023. Though each brand and situation is different, they all illustrate just how impactful a strategic approach to design and first-rate creative talent can be.

Congratulations to the 2024 Designalytics Effectiveness Award winners!

Grand prize winner

CVS Beauty  
Agency: [CBA USA](https://cba-design.com/united-states/)

The private-label brand’s dramatic (and dazzling) redesign eliminated its Beauty 360 branding altogether and increased sales by 20%.

Winners

Partake Brewing  
Agency: [Designsake](https://designsakestudio.com/)

The non-alcoholic brew’s new look, emphasizing bold color and clear communication, sparked a 30% increase in sales. 

Organic Valley  
Agency: [Moxie Sozo](https://moxiesozo.com/)

This premium dairy-aisle brand’s updated design leaned on pastoral illustrations (and consumer feedback) to garner a 10% increase in sales.

Purely Elizabeth  
Agency: [Ptarmak](https://ptarmak.com/)

By focusing on flavor and highlighting its beloved founder, this natural-foods brand’s new packaging helped it boost sales by 28%. 

**Pure Protein  
**Agency: [Beardwood&Co.](https://beardwood.com/)

This protein-bar pioneer’s fit-and-fabulous new look took it beyond the gym and increased sales by 18%.

Dove Men+Care  
Agency: [forceMAJEURE](https://www.forcemajeure.design/)

Taking an already category-leading design to new heights by leaning into sensory cues and subtle tweaks, this two-time winner saw a 7% bump in sales. 

Laird Superfood  
Agency: [Stone Strategy & Design](https://www.stonestrategydesign.com/)

This brand—named for its wave-conquering founder—launched a revolutionary redesign that garnered a 6% boost in sales. 

Mr. Clean   
Agency: [Chase Design Group](https://www.chasedesigngroup.com/)

The famous cleaning brand prioritized scent visuals—and reduced the prominence of its iconic character—on its latest redesign and saw a double-digit sales increase.

Smirnoff Ice  
Agency: [Design Bridge & Partners](https://www.designbridge.com/)

The new look from the “OG” of flavored malt beverages is fresh, flavor-forward, and brought home a cool 3.5% in sales gains.

Vermont Creamery  
Agency: [Pulp+Wire](https://pulpandwire.com/)

This mission-driven dairy brand amplified color and communication on its recent redesign, resulting in a 29% sales increase.

## Download the full report below to read the winners' stories with exclusive commentary from the brand teams and their agencies.

[View full post](https://www.designalytics.com/insights/designalytics-effectiveness-awards-2024)

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