A spell has been cast over the standard designs of some brand favorites. Not surprisingly, these scary-good limited-editions have consumers talking (and Instagramming). Every year, candy-makers go batty for Halloween—yet increasingly more consumer-packaged-goods (CPG) brands are getting in on the fun. We’ve curated 25 CPG brands offering tricks, treats, and creative costume inspiration to celebrate this Halloween. And once you've enjoyed that eye candy, read about the impact that holiday packaging can have on consumer perceptions.