Insights | Designalytics

8 Redesigns That Punched Up Purchase Preference

Written by Admin | April 20, 2023

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

These eight brands significantly improved their overall design performance with a packaging refresh. Check them out:

Bic Soleil Smooth

Category: Razors (Womens)

Nature Valley Sweet & Salty Nut Chewy Granola Bars

Category: Snack Bars (Granola)

Starbucks Ground Coffee Bags

Category: Coffee (Bagged)

Stella Artois

Category: Beer (Imported Lager)

Fresh Step Simply Unscented

Category: Cat Litter

Durex Extra Safe

Category: Condoms

Merrick Grain Free Wingaling

Category: Dog Food (Wet)

Nature's Recipe Grain Free Small Breed

Category: Dog Food (Dry)