This year, dozens of CPG brand ads aired during the Super Bowl. Collectively, their brand designs—packaging and distinctive assets—accounted for 41% of the screen time for these ads. Some brands dedicated nearly all their screen time to packaging and key distinctive assets.
You only give that much screen time to your #1 star. So how is your brand treating its marquee asset?
Want to check out some of the notable ones from Sunday's game? Click on any of the images below to see what we mean.