---
title: "Super Bowl Ad Recap: Package Design Takes Center Stage"
description: Just how important was package design during commercials for the big game? We did the math.
---

[Insights | Designalytics ](https://www.designalytics.com/insights)

# [Super Bowl Ad Recap: Package Design Takes Center Stage](https://www.designalytics.com/insights/super-bowl-ad-recap-package-design-takes-center-stage)

 Written by [Admin](https://www.designalytics.com/insights/author/admin) | February 10, 2025

This year, dozens of CPG brand ads aired during the Super Bowl. Collectively, their brand designs—packaging and distinctive assets—accounted for 41% of the screen time for these ads. Some brands dedicated nearly *all* their screen time to packaging and key distinctive assets. 

You only give that much screen time to your #1 star. So how is your brand treating its marquee asset?

Want to check out some of the notable ones from Sunday's game? Click on any of the images below to see what we mean.

#### [Mountain Dew](https://www.youtube.com/watch?v=8QPLoTLAdh8)

<https://www.youtube.com/watch?v=8QPLoTLAdh8>

#### [Coffee mate](https://www.youtube.com/watch?v=PSWBmByCJSE)

<https://www.youtube.com/watch?v=PSWBmByCJSE>

#### [Doritos](https://www.youtube.com/watch?v=sIAnQwiCpRc)

<https://www.youtube.com/watch?v=sIAnQwiCpRc>

#### [Bud Light](https://www.youtube.com/watch?v=x7qbswwBCDo)

<https://www.youtube.com/watch?v=x7qbswwBCDo>

#### [Budweiser](https://www.youtube.com/watch?v=K0iKgJXy_gk)

<https://www.youtube.com/watch?v=K0iKgJXy_gk>

#### [Reese's](https://www.youtube.com/watch?v=tU_vZpbnYF4)

<https://www.youtube.com/watch?v=tU_vZpbnYF4>

#### [Coors Light](https://www.youtube.com/watch?v=QTj2BH0qJjU)

<https://www.youtube.com/watch?v=QTj2BH0qJjU>

#### [Stella Artois](https://www.youtube.com/watch?v=GAoeGC-eL4I)

<https://www.youtube.com/watch?v=GAoeGC-eL4I>

#### [Hellmann's](https://www.youtube.com/watch?v=UX9qfSEKyuc)

<https://www.youtube.com/watch?v=UX9qfSEKyuc>

#### [Haagen-Dazs](https://www.youtube.com/watch?v=TTppVzG8gpU)

<https://www.youtube.com/watch?v=TTppVzG8gpU>

#### [Pringles](https://www.youtube.com/watch?v=0x-nGdi_3_o)

<https://www.youtube.com/watch?v=0x-nGdi_3_o>

#### [Michelob ULTRA](https://www.youtube.com/watch?v=eAJW_-i4-kc)

<https://www.youtube.com/watch?v=eAJW_-i4-kc>

#### [Totino's](https://www.youtube.com/watch?v=FIYkPHUiCW4)

<https://www.youtube.com/watch?v=FIYkPHUiCW4>

#### [Lay's](https://www.youtube.com/watch?v=gmzklpZFNiE)

<https://www.youtube.com/watch?v=gmzklpZFNiE>

#### [Frank's RedHot](https://www.youtube.com/watch?v=b9Pi_Of9Pdk)

<https://www.youtube.com/watch?v=b9Pi_Of9Pdk>

#### [Nerds](https://www.youtube.com/watch?v=nwcZ2dxPUo0)

<https://www.youtube.com/watch?v=nwcZ2dxPUo0>

#### [Dove](https://www.youtube.com/watch?v=6IxFsKqxLRA)

<https://www.youtube.com/watch?v=6IxFsKqxLRA>

#### [Angel Soft](https://www.youtube.com/watch?v=i3VDM2nZf1g)

<https://www.youtube.com/watch?v=i3VDM2nZf1g>

#### [Oikos](https://www.youtube.com/watch?v=l-LCyj_-hRU)

<https://www.youtube.com/watch?v=l-LCyj_-hRU>

#### [Poppi](https://www.youtube.com/watch?v=4LDn46rb_gc)

<https://www.youtube.com/watch?v=4LDn46rb_gc>

#### [Ritz Crackers](https://www.youtube.com/watch?v=xNjINFAdmhI)

<https://www.youtube.com/watch?v=xNjINFAdmhI>

#### [Duracell](https://www.youtube.com/watch?v=pIFNZ9NpLIE)

<https://www.youtube.com/watch?v=pIFNZ9NpLIE>

#### [Liquid Death](https://www.youtube.com/watch?v=jqtWWWhIMas)

<https://www.youtube.com/watch?v=jqtWWWhIMas>

#### [Red Bull ](https://www.ispot.tv/ad/TZjK/red-bull-super-bowl-2025-flying-penguins)

<https://www.ispot.tv/ad/TZjK/red-bull-super-bowl-2025-flying-penguins>

#### [Sun Cruiser](https://www.youtube.com/watch?v=5OSLPi_57uA)

<https://www.youtube.com/watch?v=5OSLPi_57uA>

#### [Instacart](https://www.youtube.com/watch?v=nVUPazjaHl8)

<https://www.youtube.com/watch?v=nVUPazjaHl8>

#### [Starbucks](https://www.youtube.com/watch?v=lPbsMJr5lr4)

<https://www.youtube.com/watch?v=lPbsMJr5lr4>

#### [Dunkin'](https://www.youtube.com/watch?v=W5VzQ8OV3X0)

<https://www.youtube.com/watch?v=W5VzQ8OV3X0>

 

[View full post](https://www.designalytics.com/insights/super-bowl-ad-recap-package-design-takes-center-stage)

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