As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide range of design performance areas, including visibility and navigation, communication, mental availability, and appeal.
Among the thousands of designs evaluated in 2020, these ten rose to the top of our database for effective communication of the attributes that drive purchase in their respective categories. Designalytics objectively determines which attributes are most important by conducting research with hundreds of category shoppers.
Category: glass cleaner
Achieves distinction on: cleans effectively, doesn't streak, safe to use, doesn't leave a residue, high quality, good value, good for indoor surfaces, easy to use, long-lasting shine, premium
Category: kids' cereal
Achieves distinction on: high quality, healthy, best for my family, better for you, nothing artificial, natural
Category: carbonated soft drinks (dark, regular)
Achieves distinction on: tastes great, thirst-quenching, just the right sweetness, high quality, brand that I trust, good value, fresh, long-lasting carbonation, treat myself, goes with any meal, good for the whole family
Category: barbecue sauce
Achieves distinction on: tastes great, full-flavored, great for grilling, whole family likes it, high quality, right amount of sweetness, good value, good texture, premium, easy to pour, authentic
Category: kids' cereal
Achieves distinction on: healthy, best for my family, brand I trust, nothing artificial, better for you, natural, good for everyday, makes me feel like a good parent
Category: applesauce
Achieves distinction on: made with real ingredients, tastes great, healthy, my kids like it, natural fresh, low/no sugar added, best for my family, whole family likes it, easy to open, reminds me of my childhood
Category: mayonnaise
Achieves distinction on: tastes great, high quality, full flavored, whole family likes it, good texture, good value, good for recipes/cooking, spreads easily, good for the whole family, premium
Category: peanut butter
Achieves distinction on: tastes great, high quality, good for the whole family, easy to spread, great texture, good value, good for everyday, a staple in my household, part of a balanced diet
Category: all-purpose cleaners
Achieves distinction on: safe for my family and pets, safe to use near food, fewer chemicals, eco-friendly, natural