Insights | Designalytics

The Most Effective Package Designs of 2020, Ranked

Written by Admin | February 2, 2021

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We look at a wide range of design performance areas, including visibility and navigation, communication, mental availability, and appeal.

Among the thousands of designs evaluated in 2020, these ten rose to the top of our database for overall performance:

#1 - Jif

Category: Peanut butter

#2 - Tide

Category: Laundry detergent

#3 - Dunkin' Donuts

Category: Ready-to-drink coffee

#4 - Cetaphil

Category: Facial cleanser

#5 - V8 Original

Category: Tomato and vegetable juice

#6 - Ben & Jerry's

Category: Ice cream pints

#7 - Monster Energy

Category: Energy drinks

#8 - Dove Advanced Care

Category: Women's deodorant

#9 - Dove Men+Care

Category: Men's body wash

#10 - Tums

Category: Antacids