As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
Small, strategic tweaks to a brand’s package design can make a significant impact, and the five brands below are perfect examples. Each package redesign improved upon its predecessor and yielded impressive increases in consumer purchase preference: