Insights | Designalytics

These 5 Redesigns Really Strengthened Design Performance

Written by Admin | August 31, 2023

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

These five brands significantly boosted overall design performance following their most recent redesign. Check out the numbers:

Lean Cuisine

Category: Frozen Entrees (Nutritional)

Dannon Light+Fit

Category: Yogurt (Greek)

Dove Men+Care

Category: Deodorant (Men's)

King's Hawaiian

Category: Bread & Bakery

Ben & Jerry's

Category: Ice Cream (Pints)