As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
These six winning redesigns all have one thing in common: by using the power of sensory imagery, each brand enhanced its appeal to consumers. See how the purchase preference data shifted in favor of the new designs: