---
title: 12 Evolutionary Redesigns That Had a Major Impact
description: These 12 brands were the top performing evolutionary redesigns across our database.
---

[Insights | Designalytics ](https://www.designalytics.com/insights)

# [12 Evolutionary Redesigns That Had a Major Impact](https://www.designalytics.com/insights/top-evolutionary-redesigns-of-2022)

 Written by [Admin](https://www.designalytics.com/insights/author/admin) | February 15, 2023

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of [design performance areas](https://www.designalytics.com/product), including visibility, communication, mental availability, element-level diagnostics, and more.

Among the hundreds of designs evaluated in the past year, these twelve brands made significant improvements to their overall design performance with just a few minor updates.

#### Arm & Hammer

Category: Toothpaste

#### Starbucks

Category: Coffee (Ready-to-drink)

#### Keurig

Category: Coffee (Pods)

#### Burt's Bees

Category: Toothpaste (Natural)

#### Windex

Category: All Purpose Cleaner

#### Chobani 

Category: Milk (Non-dairy)

#### Silk

Category: Yogurt (Non-dairy)

#### Crest

Category: Toothpaste (Whitening)

#### Tampax

Category: Feminine Care

#### Tombstone Pizza

Category: Frozen Pizza

#### Clorox

Category: All Purpose Cleaner

#### Colgate

Catgeory: Toothpaste (Whitening)

 

[View full post](https://www.designalytics.com/insights/top-evolutionary-redesigns-of-2022)

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