Insights | Designalytics

12 Evolutionary Redesigns That Had a Major Impact

Written by Admin | February 15, 2023

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

Among the hundreds of designs evaluated in the past year, these twelve brands made significant improvements to their overall design performance with just a few minor updates.

Arm & Hammer

Category: Toothpaste

Starbucks

Category: Coffee (Ready-to-drink)

Keurig

Category: Coffee (Pods)

Burt's Bees

Category: Toothpaste (Natural)

Windex

Category: All Purpose Cleaner

Chobani 

Category: Milk (Non-dairy)

Silk

Category: Yogurt (Non-dairy)

Crest

Category: Toothpaste (Whitening)

Tampax

Category: Feminine Care

Tombstone Pizza

Category: Frozen Pizza

Clorox

Category: All Purpose Cleaner

Colgate

Catgeory: Toothpaste (Whitening)