As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
When it comes to snacks, packaging is the appetizer. Great packaging helps consumers quickly spot their favorites or discover something new. These recent redesigns show how brands are spicing things up with bolder visuals, clearer communication, and a balance of fun and functionality.
Category: Snack bars (granola & grain)
Made Good’s new packaging emphasizes clear claims like organic, nut- and gluten-free and a more visible product image. Clear photos of the bar and chocolate chips elevated the perceived quality and taste expectations. 75% of consumers chose the redesign, and one highlighted the darker brown tones, noting the bar “looks more chocolatey and flavorful” and that it “pops more” on the shelf.
Category: Salty snacks
The refreshed packaging includes stripes, marquee-style graphics, and a “made with real butter” callout, creating a visual association with a movie-theater experience. A consumer said the design “feels more fun and eye-catching” and evokes the nostalgia of going to the movies. 88% of consumers preferred the redesign, indicating the impact of immersive, thematic visuals.
Category: Chocolate
78% of consumers chose Tru Fru’s new look, citing its vibrant colors, larger images, and clearer depiction of chocolate and fruit flavors. Consumers especially appreciated being able to tell at a glance that the pack includes both white and dark chocolate and added fruit. One noted that it “was easier to read” and understand what they were buying.
Category: Lunch and Snack Kits
The new Lunchables Protein Pack design puts protein front and center—and consumers approve. With 68% preferring the redesign, consumers praised its bold protein callout, simplified design, and updated food imagery. One appreciated the package “highlighting the protein content” and said that the product image “looks more appealing.”