Better-for-you brand nabs top prize with an eye-catching and engaging redesign that broadens appeal.

Mental availability is essential for driving brand recognition and purchase behavior. So how do you measure—and maximize—it?

This blog post was updated in June 2026 to reflect the most recent information, data, and insights available at the time of publication. Consumers have a lot going on. They’ve got jobs, maybe a few...

Tantalizing flavor cues, stronger branding, and clearer communication boosted these beverage redesigns.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Discover how Gillette Labs’ razor packaging redesign boosted consumer preference by 83%, improving shelf visibility, communication, and purchase intent.

Brand: Gillette Labs Category: Men’s razors and blades Parent brand: Gillette Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the power of design to make...

Our assessment of more than 1,000 redesigns shows that going “modern” shouldn’t eclipse other strategic goals.

This blog post was updated in May 2026 to reflect the most recent information, data, and insights available at the time of publication. More and more, brands are embarking on redesigns with an eye...

These brands refreshed their packaging, and consumers ate it up.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These dairy brands poured on the appeal with their latest designs… and consumers approved.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Iconic cereal’s dual-purpose makeover is versatile and visually delicious.

Brand: Rice Chex Category: Everyday cereal Parent brand: General Mills Agency:CBX Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the power of design to...