Designalytics provides the industry’s first system for monitoring the performance of your brand’s and competitors’ package designs. Subscription-based analytics and “always-on” tracking enable you to manage your designs more proactively—with significantly less effort and expense than custom research solutions.

The most robust design analytics in the industry

The most robust design analytics in the industry

Newly-invented metrics combined with flawlessly executed classics deliver the most comprehensive analytics available today.

Real-time design change detection & impact analysis

Real-time design change detection & impact analysis

Be the first to know when your competitors change their packaging, and how consumers are responding.

 Continuous trend reporting

Continuous trend reporting

Monthly newsletters and exclusive content keep you informed on the design and retail trends relevant to your category.

How do brands use Designalytics?

Unlike advertising and brand equity, the effectiveness of visual brand assets has historically been impossible to measure in a systematic way. As a result, marketers are often forced to make big design decisions with little objective information, leading to designs that underperform in market.

 

Designalytics is changing all of that by providing marketers with a constant stream of market intelligence so they can proactively monitor their design performance, respond appropriately to competitive design changes, and forgo redesigns that may be costly and unnecessary.

Determine if a redesign is really needed

Determine if a redesign is really needed

Avoid costly and unnecessary redesigns by understanding current design performance.

Monitor competition and category trends

Monitor competition and category trends

Track key competitors, fast-growing challenger brands, and design trends that have high-growth potential.

Manage your visual assets more effectively

Manage your visual assets more effectively

Develop more informed creative briefs by understanding consumer perceptions of your current design and which assets to nurture for greater impact.

Know the impact of a competitor’s change

Know the impact of a competitor’s change

Understand how consumers are responding to a competitor’s redesign, and what it might mean for your brand without investing custom research dollars.

Get the lay of the land before a new launch

Get the lay of the land before a new launch

Uncover opportunities for differentiation within your current category or in a prospective category when designing a new brand or product line.

Decide where to invest design dollars

Decide where to invest design dollars

Determine which brand or sub-brand within a portfolio is likely to deliver the highest return from a design investment and uncover new avenues for growing your brand.