Better-for-you brand nabs top prize with an eye-catching and engaging redesign that broadens appeal.

These dairy brands poured on the appeal with their latest designs… and consumers approved.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Iconic cereal’s dual-purpose makeover is versatile and visually delicious.

Brand: Rice Chex Category: Everyday cereal Parent brand: General Mills Agency:CBX Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the power of design to...

These brands refreshed their packaging and served up stronger consumer preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These six brands recently improved their packaging and boosted consumer preference

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

First and most important: You’re not alone. This is an important part of the process that leads to design-driven growth.

We’ve found that, three out of four times in a design process, the first concepts created aren’t winners. With the right approach, the second round of designs can—and most often does—completely flip...

Each of these savvy coffee redesigns perked up consumer purchase preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

From a mainstay of the cereal aisle to a colorful cracker brand, these redesigns drove major improvements in design performance by brightening things up and focusing on what matters most to consumers.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...