This plucky purveyor of frozen pops is a stone-cold success.

It's that time of year: flowers bloom, birds sing, temperatures rise—and we declare the grand prize winner of the third-annual Designalytics Effectiveness Awards in partnership with Dieline.

How has it taken this long to bring this transformative concept to package design?

Chances are, you’re familiar with “design thinking.” Embraced by brands like Nike and Apple and taught to students at Stanford and Harvard, this approach has been pivotal in sparking innovation in...

When embarking on a redesign, it pays to consider digital contexts—and these winning brands show how it’s done.

  According to a survey by Dotcom Distribution, 40% of consumers say they will post a photo of a package design they like on social media. 

Do brand buyers react differently to design changes than other consumers? Here’s what we found.

When clients approach us with a need for package design research, they will sometimes request we specifically target consumers who purchase their brand in addition to the larger pool of category...

A nearly 30-year veteran of the industry, this talented brand designer was seemingly born to play the role.

Today’s spotlight is on:  Jim Pietruszynski Partner & Chief Marketing Officer at Soulsight, a brand design agency in Chicago.

A respected brand rocks the baby bath care category with an impressive redesign.

Brand: Aveeno Baby Wash Category: Baby Bath Care Parent brand: Johnson & Johnson Agency: Unknown Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the...

16 redesigns. Four rounds. Only one winner… but which brand would it be?

The tournament is over. There is only one contestant left, basking in its shining moment…

A primer for a pioneering and profitable approach to design management.

Designalytics offers the first and only subscription-based tool for maximizing design performance. Our clients (which include many Fortune 500 companies) can certainly attest to the significant...