An experienced Insights leader shares his thoughts on research, how some brands are winning with design, and the importance of not alienating core consumers.

When describing his role as a Director of Insights, Marat Fleytlikh uses a specific phrase: “unlocking significant growth for the brand.” Implied in this description is that growth is there for the...

Here are five high-performing redesigns from the beauty category that’ll turn heads.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Little design changes made a big difference for these five brands.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

You don't want to miss these delicious redesigns.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Here are 9 brands that utilized sensory cues to enhance design performance.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These BevAl brands created impressive new designs that bested their predecessors.

Brands did their “dude”-diligence on these designs, and it shows.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These nine private-label redesigns are applause-worthy.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Understanding how your design compares to others is important, but the details matter.

Normative databases can fulfill a key role in assessing package design. After all, it’s difficult to accurately evaluate your brand’s design in a vacuum, and norms provide context to help gauge its...