A veteran creative discusses the power of testing your assumptions and the value of letting data and consumer feedback guide the redesign process from the start.

Like many of us, Joe Arnold–creative director for Purity Products–finds contentment in the simple things. Hanging out with his two young sons, for example. “Currently, we’re spending a lot of time...

These seasonal designs are pretty spook-tacular.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Here are six brands that launched successful seasonal redesigns for their pumpkin-flavored products.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These 14 limited-edition redesigns are consumer approved.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

How progressive learning can level up your package design.

We are often asked: What is the number-one way to maximize brand growth through design? There is no one-size-fits-all answer to that question, though there are certainly important things we strongly...

This yogurt mainstay is poised to stir up sales growth with its fresh new look.

Category: Yogurt (Greek) Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and outshine its...

Here are six noteworthy alcoholic-beverage redesigns we’ve seen recently.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Kudos to these five brands that increased consumer purchase preference by elevating their look.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Mooo-ve over cow: This iconic ice cream brand brings flavor to the forefront with delicious results.

Category: Ice Cream (Pints) Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and outshine its...