Congratulations to this year’s Designalytics Effectiveness Award Winners! Here are their stories.

Designalytics is continuously improving our massive syndicated research library. Here’s a list of new and updated categories.

Considering a redesign this year? Chances are you’re looking to conduct a design audit for your category to ensure you know the strengths and weaknesses of your competitors’ designs (as well as your...

These 5 brands have achieved notable redesign performance in their category.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Tropicana endured another redesign disaster in 2024. Will the brand—and the CPG industry— learn the right lesson this time?

When it comes to package design, the ill-fated Tropicana redesign of 2009 has taken on a mythical aura. Late last year, news of another design failure by the company sent shockwaves through the...

These nine limited-edition designs are lighting up the season.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

We're celebrating recent package redesigns that have helped to drive dramatic brand growth.

We're thrilled to announce the sixth-annual Designalytics Effectiveness Awards in partnership with Dieline, the leading media brand for consumer packaging and consumer brands. The call for entries is...

Amping up color and communication on its design helped this dairy-aisle dynamo boost sales.

Brand: Vermont Creamery Manufacturer: Land O' Lakes Agency: Pulp+Wire

The new look from the “OG” of flavored malt beverages should put competitors on notice.

Brand: Smirnoff Ice Manufacturer: Diageo Agency: Design Bridge

Iconic brand utilized consumer research to maximize design effectiveness of all-purpose cleaner.

Brand: Mr. Clean Clean Freak Manufacturer: P&G Agency: Chase Design Group