A veteran creative discusses the power of testing your assumptions and the value of letting data and consumer feedback guide the redesign process from the start.

Like many of us, Joe Arnold–creative director for Purity Products–finds contentment in the simple things. Hanging out with his two young sons, for example. “Currently, we’re spending a lot of time...

Here are six noteworthy alcoholic-beverage redesigns we’ve seen recently.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Kudos to these five brands that increased consumer purchase preference by elevating their look.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Mooo-ve over cow: This iconic ice cream brand brings flavor to the forefront with delicious results.

Category: Ice Cream (Pints) Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and outshine its...

These recent high-performing redesigns in the beverage category are oh-so-refreshing.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

According to consumers, this bright, flavor-forward new look for Smirnoff Ice is pretty hot stuff.

Category: Flavored Malt Beverages Agency: Design Bridge & Partners Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a...

These six brands stood out as some of the most successful evolutionary redesigns we’ve tested recently.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Learn faster and smarter than your competitors with this unprecedented design intelligence platform. Here’s how.

In the consumer-packaged-goods industry, there’s no doubt that the competition is fierce. In a climate where brand managers are grappling to gain market share, package design may be a...

Of all the health & personal care redesigns we’ve tested recently, these seven brands came out on top.