Congratulations to this year’s Designalytics Effectiveness Award Winners! Here are their stories.

These six sizzling package redesigns captured our attention.

See for yourself how package design dominated Sunday's multi-million dollar ads.

This year, dozens of CPG brand ads aired during the Super Bowl. Collectively, their brand designs—packaging and distinctive assets—accounted for 41% of the screen time for these ads. Some brands...

These five BevAl brands’ new looks impressed consumers.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These redesigns include significant changes and performed well with consumers.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Designalytics is continuously improving our massive syndicated research library. Here’s a list of new and updated categories.

Considering a redesign this year? Chances are you’re looking to conduct a design audit for your category to ensure you know the strengths and weaknesses of your competitors’ designs (as well as your...

These 5 brands have achieved notable redesign performance in their category.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Tropicana endured another redesign disaster in 2024. Will the brand—and the CPG industry— learn the right lesson this time?

When it comes to package design, the ill-fated Tropicana redesign of 2009 has taken on a mythical aura. Late last year, news of another design failure by the company sent shockwaves through the...

These 12 limited-edition designs are lighting up the season.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...