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    Designalytics Effectiveness Awards 2022: GoodPop Snags Grand Prize
    Designalytics Effectiveness Awards 2022: GoodPop Snags Grand Prize
    Designalytics Effectiveness Awards 2022: GoodPop Snags Grand Prize
    BRAND SPOTLIGHT
    Designalytics Effectiveness Awards 2022: GoodPop Snags Grand Prize
    This plucky purveyor of frozen pops is a stone-cold success.
    It's that time of year: flowers bloom, birds sing, temperatures rise—and we declare the grand prize winner of the third-annual Designalytics Effectiveness Awards in partnership with Dieline.
    Read more →
    Redesign of the Month: Degree Dry Protection Deodorant
    BRAND SPOTLIGHT
    Redesign of the Month: Degree Dry Protection Deodorant
    This redesign for a major women’s deodorant came up smelling like roses.
    Brand: Degree Dry Protection Category: Deodorant (Women’s) Parent brand: Unilever Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design...
    Read more →
    Redesign of the Month: Degree Dry Protection Deodorant
    BRAND SPOTLIGHT
    Redesign of the Month: Degree Dry Protection Deodorant
    This redesign for a major women’s deodorant came up smelling like roses.
    Brand: Degree Dry Protection Category: Deodorant (Women’s) Parent brand: Unilever Agency: Unknown Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design...
    Read more →
    7 Brands That Amped Up the Taste Appeal of Their Package Designs
    BRAND SPOTLIGHT
    7 Brands That Amped Up the Taste Appeal of Their Package Designs
    These brands improved design performance by tantalizing consumers’ taste buds.
    “Tastes great.”
    Read more →
    7 Brands That Amped Up the Taste Appeal of Their Package Designs
    BRAND SPOTLIGHT
    7 Brands That Amped Up the Taste Appeal of Their Package Designs
    These brands improved design performance by tantalizing consumers’ taste buds.
    “Tastes great.”
    Read more →
    Spotlight Series: Laurent Hainaut
    BEST PRACTICES
    Spotlight Series: Laurent Hainaut
    A dynamo in the design space for three decades, Laurent Hainaut shares his thoughts on the branding “tripod,” the importance of diversity in solving design problems, and helping infuse joy into today’s brands.
     
    Read more →
    Spotlight Series: Laurent Hainaut
    BEST PRACTICES
    Spotlight Series: Laurent Hainaut
    A dynamo in the design space for three decades, Laurent Hainaut shares his thoughts on the branding “tripod,” the importance of diversity in solving design problems, and helping infuse joy into today’s brands.
     
    Read more →
    The Benefits of Getting a Baseline Assessment for Your Current Design
    BEST PRACTICES
    The Benefits of Getting a Baseline Assessment for Your Current Design
    If your brand is considering a redesign, a baseline read on your current design can pay tremendous dividends. Here’s an example.
    Imagine you’re looking at a map, trying to plot out your route to a specific destination. 
    Read more →
    The Benefits of Getting a Baseline Assessment for Your Current Design
    BEST PRACTICES
    The Benefits of Getting a Baseline Assessment for Your Current Design
    If your brand is considering a redesign, a baseline read on your current design can pay tremendous dividends. Here’s an example.
    Imagine you’re looking at a map, trying to plot out your route to a specific destination. 
    Read more →
    Designalytics Effectiveness Awards 2022: GoodPop Snags Grand Prize
    BRAND SPOTLIGHT
    Designalytics Effectiveness Awards 2022: GoodPop Snags Grand Prize
    This plucky purveyor of frozen pops is a stone-cold success.
    It's that time of year: flowers bloom, birds sing, temperatures rise—and we declare the grand prize winner of the third-annual Designalytics Effectiveness Awards in partnership with Dieline.
    Read more →
    It’s About Time: Design Thinking for Package Design
    BEST PRACTICES
    It’s About Time: Design Thinking for Package Design
    How has it taken this long to bring this transformative concept to package design?
    Chances are, you’re familiar with “design thinking.” Embraced by brands like Nike and Apple and taught to students at Stanford and Harvard, this approach has been pivotal in sparking innovation in...
    Read more →
    It’s About Time: Design Thinking for Package Design
    BEST PRACTICES
    It’s About Time: Design Thinking for Package Design
    How has it taken this long to bring this transformative concept to package design?
    Chances are, you’re familiar with “design thinking.” Embraced by brands like Nike and Apple and taught to students at Stanford and Harvard, this approach has been pivotal in sparking innovation in...
    Read more →
    Designing for Digital: 4 Success Stories of Instagram-Worthy Redesigns
    BEST PRACTICES
    Designing for Digital: 4 Success Stories of Instagram-Worthy Redesigns
    When embarking on a redesign, it pays to consider digital contexts—and these winning brands show how it’s done.
      According to a survey by Dotcom Distribution, 40% of consumers say they will post a photo of a package design they like on social media. 
    Read more →
    Designing for Digital: 4 Success Stories of Instagram-Worthy Redesigns
    BEST PRACTICES
    Designing for Digital: 4 Success Stories of Instagram-Worthy Redesigns
    When embarking on a redesign, it pays to consider digital contexts—and these winning brands show how it’s done.
      According to a survey by Dotcom Distribution, 40% of consumers say they will post a photo of a package design they like on social media. 
    Read more →
    Hyper-Targeting Consumers is Counterproductive for Design Research
    BEST PRACTICES
    Hyper-Targeting Consumers is Counterproductive for Design Research
    Do brand buyers react differently to design changes than other consumers? Here’s what we found.
    When clients approach us with a need for package design research, they will sometimes request we specifically target consumers who purchase their brand in addition to the larger pool of category...
    Read more →
    Hyper-Targeting Consumers is Counterproductive for Design Research
    BEST PRACTICES
    Hyper-Targeting Consumers is Counterproductive for Design Research
    Do brand buyers react differently to design changes than other consumers? Here’s what we found.
    When clients approach us with a need for package design research, they will sometimes request we specifically target consumers who purchase their brand in addition to the larger pool of category...
    Read more →
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    © 2022 Designalytics

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    14th Floor
    Chicago, IL 60654

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    Design Alytics

    © 2022 Designalytics

    515 N. State Street
    14th Floor
    Chicago, IL 60654

    • Contact
    • Product
    • Categories
    • Insights
    • Careers
    • LinkedIn
    • Instagram