Congratulations to this year’s Designalytics Effectiveness Award Winners! Here are their stories.

Package design scored significant screen time in this year’s Super Bowl. Here’s why.

Once again, last night’s Super Bowl featured a game within the game, as CPG brands spent lavishly on TV ads to boost their sales and wrestle market share away from competitors. With costs of $8M or...

These new looks in the bath-and-body aisle made some impressive gains in consumer preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Snack-seed brand rides bold, colorful, and flavor-forward design to brand growth.

Brand: Top Fox Manufacturer: Top Fox Snacks Agency: Interact Brands

The brand’s new packaging puts clearer communication and shoppability front and center—with dynamite results.

Brand: Nuun Manufacturer: Nestlé Health Science Agency: Nestlé Health Science

Fruit-jerky brand elevates the fruit—and peels away the unnecessary—with a bold new look that fuels dramatic growth.

Brand: Soley Manufacturer: Solely Agency: Fortnight Collective and Bex Brands

The suncare stalwart’s test-and-learn process leads to 7.5% sales increase.

Brand: Neutrogena Ultra Sheer Manufacturer: Kenvue Agency: Internal

The frozen dumpling brand maintains its unique personality while going from minimalist to mouthwatering.

Brand: Laoban Manufacturer: Laoban Agency: Sabik Design

A subtle, strategic evolution—centered on clarity and cohesion—helps Oikos add to its design trophy case.

Brand: Oikos Manufacturer: Danone Agency: Internal