Congratulations to this year’s Designalytics Effectiveness Award Winners! Here are their stories.

Popular vodka brand’s midnight-blue makeover is electric… and effective.

Brand: New Amsterdam Category: Vodka Parent brand: E&J Gallo Agency:forceMAJEURE Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the power of design to...

Six brands made minor packaging changes and saw major improvements in consumer preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Package design scored significant screen time in this year’s Super Bowl. Here’s why.

Once again, last night’s Super Bowl featured a game within the game, as CPG brands spent lavishly on TV ads to boost their sales and wrestle market share away from competitors. With costs of $8M or...

These new looks in the bath-and-body aisle made some impressive gains in consumer preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Snack-seed brand rides bold, colorful, and flavor-forward design to brand growth.

Brand: Top Fox Manufacturer: Top Fox Snacks Agency: Interact Brands

The brand’s new packaging puts clearer communication and shoppability front and center—with dynamite results.

Brand: Nuun Manufacturer: Nestlé Health Science Agency: Nestlé Health Science

Fruit-jerky brand elevates the fruit—and peels away the unnecessary—with a bold new look that fuels dramatic growth.

Brand: Soley Manufacturer: Solely Agency: Fortnight Collective and Bex Brands

The suncare stalwart’s test-and-learn process leads to 7.5% sales increase.

Brand: Neutrogena Ultra Sheer Manufacturer: Kenvue Agency: Internal