Need a reason to invest in design? We've got seven.

Good design is beautiful and appreciated, but what impact does it really have on a company's bottom line? For creatives who work on consumer brands, the answer to this question is beyond obvious—but...

A fresh new look helped this snack bar brand take a bite out of the competition.

Protein bars, once favored exclusively by fitness and health-food fanatics, have slowly become a grab-and-go staple for mainstream consumers. Supermarkets now devote significant shelf space to these...

Science and emotion can coexist, and this top dog set out to prove it.

Over the past several years, many human food categories have been impacted profoundly by the “clean-label” craze—a desire for simpler, more natural ingredients. Not surprisingly, it wasn’t long...

This package “update” transformed a humdrum ingredient into America’s next superfood.

Until a few years ago, dates were considered a passé produce item in America—suited for grandma’s holiday fruitcake, but little else. Today, Medjool dates have become the literal glue of the healthy...

Better branding and clearer communication have made this premium chocolatier deliciously successful.

Can there ever be too many kinds of chocolate? Consumers don’t seem to think so—and, over the past several years, manufacturers have responded with alacrity to their cries for more confections. In...

We've crunched a lot of design performance data over the past few months. Here's what we discovered.

By Steve Lamoureux, founder of Designalytics.

Check out these four design tips for developing packaging that truly speaks to consumers.

 

Design threads through all visual marketing efforts. So why do brands treat it differently?

 

How can you get consumers to spend more time considering your product—and less time contemplating the competition?

In a recent post, we reviewed strategies for designing packaging that have been successful at capturing consumers' initial attention—a requirement for standing out on crowded retail shelves amid...