Congratulations to this year’s Designalytics Effectiveness Award Winners! Here are their stories.

First and most important: You’re not alone. This is an important part of the process that leads to design-driven growth.

We’ve found that, three out of four times in a design process, the first concepts created aren’t winners. With the right approach, the second round of designs can—and most often does—completely flip...

Each of these savvy coffee redesigns perked up consumer purchase preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

From a mainstay of the cereal aisle to a colorful cracker brand, these redesigns drove major improvements in design performance by brightening things up and focusing on what matters most to consumers.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Popular vodka brand’s midnight-blue makeover is electric… and effective.

Brand: New Amsterdam Category: Vodka Parent brand: E&J Gallo Agency:forceMAJEURE Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the power of design to...

Six brands made minor packaging changes and saw major improvements in consumer preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Package design scored significant screen time in this year’s Super Bowl. Here’s why.

Once again, last night’s Super Bowl featured a game within the game, as CPG brands spent lavishly on TV ads to boost their sales and wrestle market share away from competitors. With costs of $8M or...

These new looks in the bath-and-body aisle made some impressive gains in consumer preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Snack-seed brand rides bold, colorful, and flavor-forward design to brand growth.

Brand: Top Fox Manufacturer: Top Fox Snacks Agency: Interact Brands