Proof positive that focusing on your best traits (and improving others) can make for a smooth package refresh.

Brand: Basil Hayden Bourbon Category: Whiskey ($25+) Parent brand: Beam Suntory Agency: Design Bridge Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the...

Make sure you know what objectively drives consumers to purchase your product.

At Designalytics, we make it our business to know about redesigns. Big ones, small ones… if a brand has changed their packaging, we usually know about it. Then, we evaluate the new design versus its...

An esteemed “brand architect” talks about the importance of doing your homework, staying true to your brand’s character, and the power of idiosyncrasy in design.

Welcome to the latest installment of our Designalytics Spotlight series, where we connect with thought leaders who are helping to drive growth through design. 

A popular ice cream sweetens its look with subtle indulgences.

Brand: Magnum Ice Cream Category: ice cream (pints) Parent brand: Unilever Agency: Sunhouse Creative

The time has come for a change. How should you measure standout?

At Designalytics, we’ve transformed design testing by addressing long-standing issues with fresh, data-focused solutions—and that includes using cutting-edge technology to measure standout. Our...

A master of brand development talks about the purpose of design, the pitfalls of subjectivity, and the importance of "play."

Welcome to the latest installment of our Designalytics Spotlight series, where we connect with thought leaders who are helping to drive growth through design. 

How brands can maximize the impact of minimalist designs through design research.

These days, many brands are taking a fresh look at their packaging and deciding on a simplified approach. This trend towards addition-by-subtraction has other brands, understandably, wondering if it...

New research reveals the unreliability of planograms for design evaluation.

In the consumer-packaged-goods (CPG) world, planograms have been widely used for measuring the effectiveness of a package design in a retail environment. This idealized depiction of store shelves is...