Tropicana endured another redesign disaster in 2024. Will the brand—and the CPG industry— learn the right lesson this time?

When it comes to package design, the ill-fated Tropicana redesign of 2009 has taken on a mythical aura. Late last year, news of another design failure by the company sent shockwaves through the...

These 12 limited-edition designs are lighting up the season.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

We're celebrating recent package redesigns that have helped to drive dramatic brand growth.

We're thrilled to announce the sixth-annual Designalytics Effectiveness Awards in partnership with Dieline, the leading media brand for consumer packaging and consumer brands. The call for entries is...

Amping up color and communication on its design helped this dairy-aisle dynamo boost sales.

Brand: Vermont Creamery Manufacturer: Land O' Lakes Agency: Pulp+Wire

The new look from the “OG” of flavored malt beverages should put competitors on notice.

Brand: Smirnoff Ice Manufacturer: Diageo Agency: Design Bridge

Iconic brand utilized consumer research to maximize design effectiveness of all-purpose cleaner.

Brand: Mr. Clean Clean Freak Manufacturer: P&G Agency: Chase Design Group

Revolutionary redesign helps spark growth for brand founded by sports legends.

Brand: Laird Superfood Manufacturer: Laird Superfood Agency: Stone Strategy & Design

By leaning into sensory cues and being open to change, this category-leading brand once again used design to help boost sales.

Brand: Dove Men+Care Manufacturer: Unilever Agency: forceMAJEURE