Designalytics

Understand

Assess your current design’s performance—and those of your competitors—with continuous design intelligence offering in-depth data and analysis across 20+ performance factors.

Explore

Screen design concepts early in the creative process—when it can make the most impact—and quickly receive highly-predictive quantitative data and qualitative consumer feedback to support rapid and robust iteration.

Refine & confirm

Comprehensively assess your most promising design concepts with predictive metrics proven to align with in-market outcomes and uncover high-impact refinement opportunities.

Our products

Syndicated design performance data for your product category

Our subscriptions help you gain a competitive edge and build more strategic creative briefs. They include an annual report with comprehensive data on top-selling designs in your product category, sourced from thousands of consumers. When any of the brands we track makes a design change, we automatically let you know how consumers are responding.

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Versus design screening

Our Versus design screening tool supports iterative creative development with fast, reliable consumer feedback on early design concepts. In addition to providing quantitative metrics that are highly predictive of sales performance, it offers robust qualitative feedback to support inspired, evidence-based refinements—and results come in as little as two days.

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360 design testing

Comprehensively evaluate your top designs (against your brand's current design or a competitor's design) on the performance areas that drive business outcomes, including: capturing consumers’ attention, communicating key messages, driving purchase, and more. In addition to determining which design is most likely to drive brand growth, 360 testing yields rich, actionable feedback for refinement.

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JOE ARNOLD

CREATIVE DIRECTOR

PURITY PRODUCTS

The feedback we got using Designalytics’ tools was instrumental to us in making decisions that were rooted in consumer responses. It took the “guessing game” out of our process. We weren’t researching design trends; we were finding out what works and what doesn’t.

AMY BRUSSELBACK

FOUNDER & PRINCIPAL

DESIGN B&B

Designalytics’ data and insights are usable, predictive, and easy to understand. In particular, Versus and 360 are go-to methodologies for us, as we can get a large set of respondents within a matter of days and clear indicators on how to evolve the design work. We love data we can actually use diagnostically while we’re in an exploratory mode. Data too late is just not helpful. I’m a huge believer in Designalytics methodologies and in-market correlation.

FRED HART

PARTNER

INTERACT BRANDS

Our work is at its best when it speaks to consumers, and Versus has given us an unparalleled platform to understand what real consumers think early in the design process. It gives us reliable data points to further our creativity and create work clients have confidence in.