What we measure

We’ve evolved tried-and-true KPIs to accommodate today’s retail realities and developed new metrics to gauge a brand’s mental availability. The result is the most robust picture of package design performance in the industry. Here’s why our metrics are the first truly objective ones.

 

Our subscriptions track the 10 best-selling products plus two “wildcard” challengers across hundreds of consumer-packaged-goods categories. Data is collected from thousands of shoppers per category through expertly-designed online research exercises.

Mental availability

Mental availability

Which brands have built sufficient memory structures to allow consumers to recognize them from a distance and conjure a visual image from memory?

Distinctive assets

Distinctive assets

Which visual elements are valued by consumers and uniquely associated with each brand?

Resonance

Resonance

Across the category, which visual elements are most liked and disliked by consumers, and how might these be impacting other aspects of design performance?

Stand-out

Stand-out

How well does each design grab and hold consumer attention? Is this likely to vary for e-commerce versus brick-and-mortar environments?

Findability

Findability

How easy is each brand to locate when consumers are actively searching for it? Is there confusion among sub-brands?

Communication

Communication

Which brands own the messages that drive purchase in the category?

What's included

Design change tracking and real-time alerts

Design change tracking and real-time alerts

Be the first to know when a competitor’s new packaging hits major e-commerce sites or brick-and-mortar stores.

Can’t wait to share this sample Redesign Response Report with you.

There’s a whole lotta data and some secret sauce in this report, so let us know you’re interested and we’ll get in touch to share it personally.

Redesign response analyses

Redesign response analyses

When any of the brands we track makes a significant design change, we’ll let you know how consumers are responding to the new design versus the old one across a variety of dimensions—at no additional cost.

Can’t wait to share this sample Redesign Response Report with you.

There’s a whole lotta data and some secret sauce in this report, so let us know you’re interested and we’ll get in touch to share it personally.

mockup-category_report

Deep-dive annual category report

Gain access to everything you ever wanted to know about how your packaging—and your competitors’—performs with consumers. Seriously.

Can’t wait to share this sample Category Report with you.

There’s a whole lotta data and some secret sauce in this report, so let us know you’re interested and we’ll get in touch to share it personally.

Trend reporting and best practice content

Trend reporting and best practice content

Receive monthly newsletters covering the design and retail trends most relevant to your category, plus ongoing educational content and case studies to help you develop better instincts for design management.

Can’t wait to share this sample Redesign Response Report with you.

There’s a whole lotta data and some secret sauce in this report, so let us know you’re interested and we’ll get in touch to share it personally.