January 24, 2025

6 Brands’ Bold and Successful New Looks

These redesigns include significant changes and performed well with consumers.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

The six brands below took a bold step by making dramatic changes to their packages—and were rewarded with increases in consumer purchase preference:

Taco Bell

Category: Taco Shells

revolutionary roundup 4 - taco bell

Eggo

Category: Frozen Breakfast (Starches)

revolutionary roundup 4 - eggo

Kraft

Category: Condiments (Barbecue Sauce)

revolutionary roundup 4 - kraft

Tasty Bite

Category: Grains, Pasta, & Sides (Other)

revolutionary roundup 4 - Tasty bite

Zevo

Category: Insect Killer

revolutionary roundup 4 - zevo

Stouffer's

Category: Frozen Side Dishes

revolutionary roundup 4 - stouffers