As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
The six brands below took a bold step by making dramatic changes to their packages—and were rewarded with increases in consumer purchase preference:
Taco Bell
Category: Taco Shells
Eggo
Category: Frozen Breakfast (Starches)
Kraft
Category: Condiments (Barbecue Sauce)
Tasty Bite
Category: Grains, Pasta, & Sides (Other)
Zevo
Category: Insect Killer
Stouffer's
Category: Frozen Side Dishes