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    BRAND SPOTLIGHT
    6 Brands’ Bold and Successful New Looks
    These redesigns include significant changes and performed well with consumers.
    As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...
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    BEST PRACTICES
    New Syndicated Reports — Is Your Brand’s Category on the List?
    Designalytics is continuously improving our massive syndicated research library. Here’s a list of new and updated categories.
    Considering a redesign this year? Chances are you’re looking to conduct a design audit for your category to ensure you know the strengths and weaknesses of your competitors’ designs (as well as your...
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    BRAND SPOTLIGHT
    5 Supplements That Fortified Their Brands With New Designs
    These 5 brands have achieved notable redesign performance in their category.
    As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...
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    BRAND SPOTLIGHT
    Tropicana Disaster 2.0: How Could It Happen Again?
    Tropicana endured another redesign disaster in 2024. Will the brand—and the CPG industry— learn the right lesson this time?
    When it comes to package design, the ill-fated Tropicana redesign of 2009 has taken on a mythical aura. Late last year, news of another design failure by the company sent shockwaves through the...
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    BRAND SPOTLIGHT
    12 Brands That Are “Sleighing” With Their Holiday Packaging
    These 12 limited-edition designs are lighting up the season.
    As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...
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    BRAND SPOTLIGHT
    Call for Entries: The 2025 Designalytics Effectiveness Awards With Dieline
    We're celebrating recent package redesigns that have helped to drive dramatic brand growth.
    We're thrilled to announce the sixth-annual Designalytics Effectiveness Awards in partnership with Dieline, the leading media brand for consumer packaging and consumer brands. The call for entries is...
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    BRAND SPOTLIGHT
    Vermont Creamery’s Smooth New Butter Packaging Wins Big with Consumers
    Amping up color and communication on its design helped this dairy-aisle dynamo boost sales.
    Brand: Vermont Creamery Manufacturer: Land O' Lakes Agency: Pulp+Wire
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    BRAND SPOTLIGHT
    Category Pioneer Smirnoff ICE Reinvents Its Design With Dramatic Results
    The new look from the “OG” of flavored malt beverages should put competitors on notice.
    Brand: Smirnoff Ice Manufacturer: Diageo Agency: Design Bridge
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    Design Alytics

    © 2025 Designalytics

    111 C Street
    Encinitas, CA 92024

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    Design Alytics

    © 2025 Designalytics

    111 C Street
    Encinitas, CA 92024

    • Contact
    • Product
    • Categories
    • Insights
    • Careers
    • LinkedIn
    • Instagram