Our assessment of more than 3,000 redesigns shows that going “modern” shouldn’t eclipse other strategic goals.

This blog post was updated in May 2026 to reflect the most recent information, data, and insights available at the time of publication. More and more, brands are embarking on redesigns with an eye...

These brands refreshed their packaging, and consumers ate it up.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These dairy brands poured on the appeal with their latest designs… and consumers approved.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Better-for-you brand nabs top prize with an eye-catching and engaging redesign that broadens appeal.

Iconic cereal’s dual-purpose makeover is versatile and visually delicious.

Brand: Rice Chex Category: Everyday cereal Parent brand: General Mills Agency:CBX Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the power of design to...

The food may be frozen, but these new designs are fresh—and consumers agree.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Consumers are loving these smooth new looks from grooming brands.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

First and most important: You’re not alone. This is an important part of the process that leads to design-driven growth.

We’ve found that, three out of four times in a design process, the first concepts created aren’t winners. With the right approach, the second round of designs can—and most often does—completely flip...