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    BRAND SPOTLIGHT
    12 Brands That Are “Sleighing” With Their Holiday Packaging
    These 12 limited-edition designs are lighting up the season.
    As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...
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    BRAND SPOTLIGHT
    Call for Entries: The 2025 Designalytics Effectiveness Awards With Dieline
    We're celebrating recent package redesigns that have helped to drive dramatic brand growth.
    We're thrilled to announce the sixth-annual Designalytics Effectiveness Awards in partnership with Dieline, the leading media brand for consumer packaging and consumer brands. The call for entries is...
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    BRAND SPOTLIGHT
    Vermont Creamery’s Smooth New Butter Packaging Wins Big with Consumers
    Amping up color and communication on its design helped this dairy-aisle dynamo boost sales.
    Brand: Vermont Creamery Manufacturer: Land O' Lakes Agency: Pulp+Wire
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    BRAND SPOTLIGHT
    Category Pioneer Smirnoff ICE Reinvents Its Design With Dramatic Results
    The new look from the “OG” of flavored malt beverages should put competitors on notice.
    Brand: Smirnoff Ice Manufacturer: Diageo Agency: Design Bridge
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    BRAND SPOTLIGHT
    Scent-sational New Design Helps Drive Growth for Mr. Clean Clean Freak
    Iconic brand utilized consumer research to maximize design effectiveness of all-purpose cleaner.
    Brand: Mr. Clean Clean Freak Manufacturer: P&G Agency: Chase Design Group
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    BRAND SPOTLIGHT
    Epic New Design Helps Laird Superfood Catch a Wave of Sales Gains
    Revolutionary redesign helps spark growth for brand founded by sports legends.
    Brand: Laird Superfood Manufacturer: Laird Superfood Agency: Stone Strategy & Design
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    BRAND SPOTLIGHT
    Dove Men+Care Body Wash Cleans Up (Again) with Evolved Design
    By leaning into sensory cues and being open to change, this category-leading brand once again used design to help boost sales.
    Brand: Dove Men+Care Manufacturer: Unilever Agency: forceMAJEURE
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    BRAND SPOTLIGHT
    Strong Flex: Pure Protein’s New Flavor-First Look Brings Impressive Gains
    This protein-bar brand lifts its sales with a redesign that has consumers pumped up.
    Brand: Pure Protein Manufacturer: 1440 Foods Agency: Beardwood&Co.
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    Design Alytics

    © 2025 Designalytics

    111 C Street
    Encinitas, CA 92024

    • Contact
    • Product
    • Categories
    • Insights
    • Careers
    • Privacy Policy
    Cookie Settings
    • LinkedIn
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