Iconic brand utilized consumer research to maximize design effectiveness of all-purpose cleaner.

Brand: Mr. Clean Clean Freak Manufacturer: P&G Agency: Chase Design Group

Revolutionary redesign helps spark growth for brand founded by sports legends.

Brand: Laird Superfood Manufacturer: Laird Superfood Agency: Stone Strategy & Design

By leaning into sensory cues and being open to change, this category-leading brand once again used design to help boost sales.

Brand: Dove Men+Care Manufacturer: Unilever Agency: forceMAJEURE

This protein-bar brand lifts its sales with a redesign that has consumers pumped up.

Brand: Pure Protein Manufacturer: 1440 Foods Agency: Beardwood&Co.

Natural-foods darling brings flavor—and its founder—to the forefront with winning redesign.

Brand: Purely Elizabeth Manufacturer: Purely Elizabeth Agency: Ptarmak

Pastoral portraits and a focus on consumer feedback helps spark brand growth.

Brand: Organic Valley Manufacturer: Organic Valley/Dean Foods Agency: Moxie Sozo

The non-alcoholic brew brand’s unfussy new design leans on color and communication, with impressive results.

Brand: Partake Brewing Manufacturer: Partake Brewing Agency: Designsake Studio

The private-label personal care brand turned convention on its head, and competitors may want to take notice.

Brand: CVS Manufacturer: CVS Agency: CBA USA