Package design scored significant screen time in this year’s Super Bowl. Here’s why.

Once again, last night’s Super Bowl featured a game within the game, as CPG brands spent lavishly on TV ads to boost their sales and wrestle market share away from competitors. With costs of $8M or...

These new looks in the bath-and-body aisle made some impressive gains in consumer preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Snack-seed brand rides bold, colorful, and flavor-forward design to brand growth.

Brand: Top Fox Manufacturer: Top Fox Snacks Agency: Interact Brands

The brand’s new packaging puts clearer communication and shoppability front and center—with dynamite results.

Brand: Nuun Manufacturer: Nestlé Health Science Agency: Nestlé Health Science

Fruit-jerky brand elevates the fruit—and peels away the unnecessary—with a bold new look that fuels dramatic growth.

Brand: Soley Manufacturer: Solely Agency: Fortnight Collective and Bex Brands

The suncare stalwart’s test-and-learn process leads to 7.5% sales increase.

Brand: Neutrogena Ultra Sheer Manufacturer: Kenvue Agency: Internal

The frozen dumpling brand maintains its unique personality while going from minimalist to mouthwatering.

Brand: Laoban Manufacturer: Laoban Agency: Sabik Design

A subtle, strategic evolution—centered on clarity and cohesion—helps Oikos add to its design trophy case.

Brand: Oikos Manufacturer: Danone Agency: Internal