Here are 9 brands that utilized sensory cues to enhance design performance.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These BevAl brands created impressive new designs that bested their predecessors.

Brands did their “dude”-diligence on these designs, and it shows.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These nine private-label redesigns are applause-worthy.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Understanding how your design compares to others is important, but the details matter.

Normative databases can fulfill a key role in assessing package design. After all, it’s difficult to accurately evaluate your brand’s design in a vacuum, and norms provide context to help gauge its...

An experienced Insights leader shares his thoughts on research, how some brands are winning with design, and the importance of not alienating core consumers.

When describing his role as a Director of Insights, Marat Fleytlikh uses a specific phrase: “unlocking significant growth for the brand.” Implied in this description is that growth is there for the...

These seven redesigns from the pet care category stood out in our database.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

With the help of CBA USA, the brand becomes the first private-label winner in the history of our awards.