A self-described “cultural voyeur” talks about what makes great package design, knowing what your brand stands for, and the concept of “ambitioning.”

In her 25 years as a strategist, Robin Lauffer has helped brands, as she puts it, “reimagine what’s possible.” If that seems like a very bold promise, it’s by design—she’s not one for half measures....

Once again, PCAD design students showcase the value of consumer feedback at the start of a project.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

This juice-aisle staple focused on flavor cues and simplified claims to win big.

Brand: Welch’s Category: Juice Parent brand: National Grape Cooperative Association Agency: Sterling Brands Welcome to our Redesign of the Month series—where we spotlight one deserving brand...

Here are six high-performing yogurt redesigns that stood out in our database.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Never underestimate the impact of a few well-chosen words.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

This beloved body wash is likely to clean up with its latest package refresh.

Category: Body Wash (Unisex) Agency: Trident Creative Group Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and...

Like Cupid’s arrow, these redesigns hit the bullseye.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...