With the help of CBA USA, the brand becomes the first private-label winner in the history of our awards.

Here are six redesigns that used enhanced sensory imagery to their advantage.

Great design is a gift that keeps on giving for this body wash brand.

Category: Body Wash (Men’s) Agency: ForceMAJEURE Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and outshine its...

We scanned our database for the top-performing redesigns in the beverage category.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

A self-described “cultural voyeur” talks about what makes great package design, knowing what your brand stands for, and the concept of “ambitioning.”

In her 25 years as a strategist, Robin Lauffer has helped brands, as she puts it, “reimagine what’s possible.” If that seems like a very bold promise, it’s by design—she’s not one for half measures....

Once again, PCAD design students showcase the value of consumer feedback at the start of a project.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

This juice-aisle staple focused on flavor cues and simplified claims to win big.

Brand: Welch’s Category: Juice Parent brand: National Grape Cooperative Association Agency: Sterling Brands Welcome to our Redesign of the Month series—where we spotlight one deserving brand...