The full report—including insights into winning strategies and tactics—is available for download below.
Now in its sixth year, the Designalytics Effectiveness Awards (given in partnership with Dieline) recognize package redesigns that have been instrumental in driving brand growth. Unlike traditional design competitions, the judging process for these awards is entirely data-driven—based on sales performance in the marketplace, as well as rigorous quantitative consumer testing of each design evaluated.
This year, we’re once again proud to have such a remarkable slate of winners across a range of categories. Ranging from esteemed category leaders to rising stars of CPG, these seven awardees were selected from the hundreds of redesigns we evaluated that were launched in the United States between July 2022 to September 2024. Though each brand and situation is different, they all illustrate just how impactful a strategic approach to design and first-rate creative talent can be.
Congratulations to the 2025 Designalytics Effectiveness Award winners!
Grand prize winner
BUILT
Agency: Interact Brands
The protein-snack brand leaned into its “purse candy” reputation for its signature puff and increased sales by a whopping 200%.
Winners
Oikos Triple Zero
Agency: Internal
A strategic evolution—centered on brand cohesion and clear communication—helped this yogurt mainstay increase sales 18%.
Laoban
Agency: Sabik Design
Taking its design from minimalist to mouthwatering (and keeping its personality), this lovable dumpling brand’s sales skyrocketed 296%.
Neutrogena Ultra Sheer
Agency: Internal
By making meaningful tweaks and aligning more closely with the broader brand portfolio, this suncare stalwart’s sales increased 7.5%.
Solely
Agency: Fortnight Collective and Bex Brands
Thanks to a strategically adept, powerfully simple redesign, this fruit-jerky brand’s sales climbed an impressive 61%.
Color and elevated communication helped this hydration-enhancer pioneer improve shoppability and boost sales 7.9%
Top Fox
Agency: Interact Brands
This upstart’s redesign embraced flavor and color cues—as well as new seeds-as-a-snack positioning—to trigger a 54% jump in sales.
