Never underestimate the impact of a few well-chosen words.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

This beloved body wash is likely to clean up with its latest package refresh.

Category: Body Wash (Unisex) Agency: Trident Creative Group Our Redesign of the Month series spotlights a deserving brand that is harnessing the power of design to make an impact, tell a story, and...

Like Cupid’s arrow, these redesigns hit the bullseye.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Our assessment of more than 1,000 redesigns shows that going “modern” shouldn’t eclipse other strategic goals.

More and more, brands are embarking on redesigns with an eye towards “modernizing” their packaging. The instinct is a valid one; after all, no brand wants to look like it is stuck in the past. It’s...

How Interact Brands used our tools to advise a brand on BevNet’s “Community Call.”

On a regular basis, the folks at BevNet and Nosh hold an open meeting called Community Call, which brings together a range of CPG experts to address issues that impact brands in the food and beverage...

The key to unleashing the most creative and effective designs? Test to learn.

Note: This is one article in our Designalytics Academy email series, which tackles a range of topics to help brands and agencies develop optimally-effective package designs. Interested? Enroll here....

Of all the redesigns we measured in 2023, these stood out in overall consumer purchase preference over the previous design.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These brands caught our attention for their dramatic (and successful) makeovers.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...