Better-for-you brand nabs top prize with an eye-catching and engaging redesign that broadens appeal.

See how five snacking brands improved consumer purchase preference through packaging redesigns.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

MadeGood used an eye-catching burst of color and clever tweaks to its communication to win over consumers.

Brand: MadeGood Category: Granola Bars Parent brand: Riverside Natural Foods Agency: Unknown Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the power of...

A majority of CPG redesigns don’t move the needle, even though It’s possible to predict the potential success or failure of a redesign with 90% certainty. Why?

This blog post was updated in July 2026 to reflect the most recent information, data, and insights available at the time of publication. Let’s start with a statistic: According to our syndicated...

See how festive Independence Day packaging and seasonal flavors helped six brands improve consumer preference.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

See how these five alcohol brands improved design performance with their latest new looks.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Mental availability is essential for driving brand recognition and purchase behavior. So how do you measure—and maximize—it?

This blog post was updated in June 2026 to reflect the most recent information, data, and insights available at the time of publication. Consumers have a lot going on. They’ve got jobs, maybe a few...

Tantalizing flavor cues, stronger branding, and clearer communication boosted these beverage redesigns.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

This smooth redesign from a grooming giant garnered 83% consumer preference, improving shelf visibility, communication, and purchase intent.

Brand: Gillette Labs Category: Men’s razors and blades Parent brand: Gillette Welcome to our Redesign of the Month series—where we spotlight one deserving brand harnessing the power of design to make...