With a big assist from repeat winner Interact Brands, this protein-snack upstart pumped up its design performance to snag the top Designalytics Effectiveness Award.

Five powerful redesigns for brands that make "back to school" time delicious.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

Miss the webinar or want to see it again? Look no further.

Webinar overview: Sponsored by Packaging Digest and moderated by executive editor Lisa McTigue Pierce, the webinar was the first organized discussion to tackle the central issues raised by...

In partnership with Packaging Digest

Date: April 29 Time: 1pm ET Background: In 2024, Tropicana launched an ill-fated redesign and watched sales plummet 19% as a result. This was an eerily similar situation to the 2009 failure that...

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Five protein-packed brands that strengthened their designs.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and...

These six sizzling package redesigns captured our attention.

See for yourself how package design dominated Sunday's multi-million dollar ads.

This year, dozens of CPG brand ads aired during the Super Bowl. Collectively, their brand designs—packaging and distinctive assets—accounted for 41% of the screen time for these ads. Some brands...