As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
In personal care, packaging does more than look great. These recent redesigns—from categories ranging from skin care to oral care—show how a thoughtful “glow up” can make a big difference with consumers.
Category: Body wash
Olay Ultra Moisture’s new packaging features larger, easy-to-read fonts and a simplified layout that make the ingredients and moisturizing claims more visible, helping consumers quickly understand what this product offers.
Consumers responded positively to the modern look and appealing sensory visuals, with 65% preferring the new design. One highlighted that it “does a better job of calling out the product’s ingredients or benefits,” showing how clarity can influence purchase decisions.
Category: Shave prep
Consumers praised Gillette’s redesign for making the product’s 3-in-1 benefit unmistakable. One consumer summed it up by saying, “This one was easier to make sense of quickly because the brand and information are presented in a better way.”
The bolder fonts and sharper hierarchy made information easier to digest at a glance—giving consumers confidence in what they were putting in their cart. That clarity paid off in the numbers: a striking 87% of consumers preferred the new look.
Category: Deodorant
A full 64% of consumers preferred Suave’s new look. With brighter pinks, bold color combos, and a cleaner layout, the packaging feels more energetic and modern.
Beyond aesthetics, the clearer communication of benefits, such as a “48-hour protection” callout, seemed to make a big impression on consumers. One said, “I like the more vibrant pink on the product, and it's easier to read the important details on the label.”
Category: Toothpaste (whitening)
Nothing motivates quite like a clear promise, and Crest’s “Whiter teeth in 5 days” claim on its most recent redesign certainly accomplishes that. Consumers said the bold typography and stronger contrast made the benefits easier to spot, while the brighter, sparkly look gave the pack a more modern, premium vibe. One consumer summed it up by saying that the redesign “does a better job communicating how quickly you can expect to see results, which is important for a whitening product.”
Crest’s redesign gave consumers something to smile about, with 67% preferring the new look.
Category: Feminine care
Honey Pot’s Herbal Infusion Pads got a fresh makeover that 74% of consumers preferred over the previous version. The new design pairs vibrant, refreshing colors with nature-inspired graphics, giving it an organic, premium feel while making key product details easy to read.
Consumers loved the aesthetic and clear labeling, which made the product feel approachable but high-quality. One consumer noted, “It looks more modern and appealing with its clean layout and fresh color scheme.”