As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
Here are five impressive body-care redesigns we’ve tested recently. Take a closer look at the consumer preference data to see how the new look stacks up against its predecessor: