As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
This ensemble of men’s personal care redesigns demonstrate the power of strategic design changes to boost consumer appeal. Each of these brands saw an increase in purchase preference with the new design: