At Designalytics, we have evaluated hundreds of redesigns and have discovered something striking: More than 50% of package redesigns fail to increase consumer purchase preference compared to their previous designs. That’s worse than a coin flip.
It’s not a matter of chance, though, and the brands below prove it. These eight exceptional redesigns not only succeeded in increasing purchase preference over the old designs, but did so by remarkable amounts. Check them out:
Category: Cereal (kids)
Category: Baby Bath Care
Category: Adult Multivitamins
Category: Antacids
Category: Mens Body Wash
Category: All Purpose Cleaners
Category: Frozen Breakfast (Starches)
Category: Tomato Pasta Sauce