At Designalytics, we have evaluated hundreds of redesigns and have discovered something striking: More than 50% of package redesigns fail to increase consumer purchase preference compared to their previous designs. That’s worse than a coin flip.
It’s not a matter of chance, though, and the brands below prove it. These eight exceptional redesigns not only succeeded in increasing purchase preference over the old designs, but did so by remarkable amounts. Check them out:
Cocoa Puffs
Category: Cereal (kids)
Dove Baby
Category: Baby Bath Care
Rainbow Light
Category: Adult Multivitamins
Beano
Category: Antacids
Axe Men's Body Wash
Category: Mens Body Wash
Windex Multisurface
Category: All Purpose Cleaners
Kashi Waffles
Category: Frozen Breakfast (Starches)
Prego Farmers' Market
Category: Tomato Pasta Sauce
