August 4, 2022

8 of the Most Effective Redesigns We've Seen Recently

We mined our database for some of the most effective redesigns across product categories. Here's what we found.

At Designalytics, we have evaluated hundreds of redesigns and have discovered something striking: More than 50% of package redesigns fail to increase consumer purchase preference compared to their previous designs. That’s worse than a coin flip. 

It’s not a matter of chance, though, and the brands below prove it. These eight exceptional redesigns not only succeeded in increasing purchase preference over the old designs, but did so by remarkable amounts. Check them out:

Cocoa Puffs

Category: Cereal (kids)

redesign rankings-cocoa puffs

Dove Baby

Category: Baby Bath Care

redesign rankings-dove baby

Rainbow Light

Category: Adult Multivitamins

redesign rankings-rainbow light


Category: Antacids

redesign rankings-beano

Axe Men's Body Wash

Category: Mens Body Wash

redesign rankings-axe

Windex Multisurface

Category: All Purpose Cleaners

redesign rankings-windex

Kashi Waffles

Category: Frozen Breakfast (Starches) 

redesign rankings-kashi

Prego Farmers' Market

Category: Tomato Pasta Sauce

redesign rankings-prego