As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
In this roundup, five beverage-alcohol brands refreshed their packaging with clearer descriptions, creative flavor cues, and elevated visual elements. These updates helped drive stronger purchase preference.
Category: Hard Seltzer
Hornitos’ redesign simply made it easier for consumers to understand what the product was.. The updated packaging features larger typography and clearer “premium” messaging, with one consumer noting that it “does a better job at communicating that it's a tequila seltzer.” Consumers also appreciated the fruit illustrations, which “emphasize the fruit flavor.” Overall, 78% of consumers chose the new design, with one summing it up: “The packaging looks happy and fun, and makes me think of relaxing on the weekend.”
Category: Ready-to-Drink Cocktails
71% of consumers approved of the refreshed Jose Cuervo margarita packaging. Consumers consistently pointed out the bright green border with new lime imagery as their reason for choosing the design. They called the label prettier, fun, and more colorful. One consumer explained, “This bottle looks more festive and fun, which I associate with margaritas.”
Category: Fruit Liqueur
Grand Marnier elevated its packaging with a richer red label that added some “pop”-- creating more contrast with the bottle color. Consumers associated the new look with premiumness and elegance. One shared that the redesign “looks like a grander version,” while another noted that it feels “classic, but not antiquated.” These subtle refinements resonated with consumers, with 67% preferring the new design.
Category: Wine
With a name like Barefoot, sometimes simpler is better. The brand streamlined its Pinot Grigio packaging, opting for a larger label that focused on presenting key information. 64% of consumers favored the new design. Many valued the tasting notes, which help communicate what to expect from the wine. They also mentioned that moving the award emblem made the bottle feel less cluttered. One consumer remarked that the redesign “feels more classic,” while another explained that it gives off “a fresh, light, and elegant summery vibe.”
Category: Vermouth
Martini’s redesigned bottle structure and labeling won over 60% of consumers. Consumers pointed to the larger label and typography that made the brand and information easier to read. Many also preferred the new bottle shape, calling the overall design more “fanciful” and “attractive.” One consumer put it simply, “The bottle looks classic.” Of note: Few consumers noted the removal of “Rossi” from the name, which may be because the brand has been known overseas as Martini for decades.
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