Designalytics' Syndicated Design Research

Designalytics is the first in the industry to offer an evidence-based system that consumer-packaged-goods (CPG) manufacturers can use to develop stronger designs and deliver greater sales impact.

We call it syndicated design research—and it provides unprecedented insights at a lower cost than traditional research tools. In short, it is transforming the way brands measure, monitor, and maximize their package design.

What is syndicated design research?

It’s subscription-based package design intelligence you can use to gain an edge on your competition and grow your brand.

Designalytics annually evaluates 12 brands in a given product category across a wide range of CPG categories, offering in-depth data and analysis based on 20+ performance factors—including the ones we have determined are the most important for design success.

This vital data can be used at the beginning of the creative process to assess the effectiveness of your current design, inform creative briefs, and ensure your brand is tuned in to competitive packaging changes throughout the year. Learn more about how syndicated design data is transforming the creative process.

What's included in my subscription?

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An annual category report, which gauges design health for 12 brands' current designs (10 top-sellers + 2 wildcards) across a broad range of performance metrics.

A brand-focused report, which is presentation-ready and ideal for executive briefings. Brand reports also include detailed verbatim responses. (Want a sample report? You can request one here.)

A full year of Redesign Response Reports, which are quick-turn consumer evaluations triggered when any tracked brand makes a significant design change—typically 2-3 per year, depending on the category. (You can request a sample Redesign Response Report here.)

Monthly design tracking and skill development, including detected changes and limited-time-offering (LTO) designs online and in-store. Plus, monthly skill development, including data-driven thought leadership and redesign case studies.