As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
These five beverage brands refreshed their packaging with stronger flavor imagery, clearer claims, and more distinctive structures—and drove stronger consumer preference in the process.
Category: Energy drinks
C4 opted for a lighter can design and added flavor imagery front and center with its latest look, and it seemed to quench consumers’ thirst for more information. They said the fruit made the flavor easier to identify and made the product seem more natural, not to mention adding taste appeal. The white backdrop also improved the readability of key information. 70% of consumers chose the updated design, with one sharing that the real fruit image “makes me believe the ingredients are real,” while others noted that the product “looks more thirst quenching” and that the package “is easier to read.”
Category: Seltzer water
Consumers chose the mountain views on the redesigned Adirondack sparkling water, calling it appealing and unique. One shared that “the design is beautiful and makes me feel happy when I see it.” The bottle also earned praise for its shape, with one consumer explaining that it “fits better in my fridge.” The results speak for themselves: 70% of consumers preferred the new shape and design.
Category: Juice
Capri Sun garnered 67% consumer preference with its fresh Roarin’ Waters packaging. Consumers appreciated being able to see a photo of the pouch, saying it helped them understand exactly what was inside the box. The updated design also introduced a “1g total sugars” claim and water illustrations that seemed “fun for kids.” One consumer shared, “I like that it shows what the pouch looks like,” while another noted that “my daughter would think this is fun.”
Category: Sports drinks
Leisure Hydration’s subtle shifts earned its redesign a not-so-subtle 61% consumer preference. Consumers cited the crisp white background, brighter colors, and bolder text, saying it felt more refreshing, friendlier, and more legible. One consumer noted it was “easier to identify the sugar content,” while another stated that “this version looks brighter and more flavorful.”
Category: Prebiotic and probiotic soft drinks
Consumers approved of Humm’s new kombucha packaging, particularly the more colorful cans and larger fruit imagery. Overall, category buyers felt that the design was more colorful and creative. One consumer shared, “I like the fun, bright colors and the big picture of the fruit,” while another noted it was “easy to see the flavor.” These inspired changes resulted in 60% of consumers choosing the new design over the old version.
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