Gain a competitive edge with access to our massive, searchable database of design performance data for in-market redesigns.

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What's included?

The Feed

THE FEED

A continuous stream of package design intelligence

Access design performance assessments for thousands of package redesigns with predictive consumer metrics that reliably align with sales outcomes. The Feed is updated continuously as new redesigns are detected across more than 150 product categories for a week-to-week pulse of CPG package design.

View an example topline report ➔

Can’t wait to share this sample Redesign Response Report with you.

There’s a whole lotta data and some secret sauce in this report, so let us know you’re interested and we’ll get in touch to share it personally.
The Lab

THE LAB

A searchable design hub for virtually limitless exploration

Mine our entire database of topline redesign results in real-time, filtering by design theme, super category, or manufacturer. Get inspiration for your upcoming redesign, see how other brands have executed on specific packaging changes (and how consumers responded), and keep an eye on key competitors’ design changes.

Can’t wait to share this sample Redesign Response Report with you.

There’s a whole lotta data and some secret sauce in this report, so let us know you’re interested and we’ll get in touch to share it personally.
The Game

THE GAME

An engaging way to hone your design instincts

Every weekday, we’ll feature new redesigns in The Game and ask Edge members: Which design, old or new, do consumers prefer? Track your score over time and see how you fare against other members. It’s a great way to build your knowledge base on current design practices while having fun at the same time.

Play the game ➔

Can’t wait to share this sample Redesign Response Report with you.

There’s a whole lotta data and some secret sauce in this report, so let us know you’re interested and we’ll get in touch to share it personally.

How can my brand benefit from an EDGE membership?

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Find inspiration for your next design—supported by consumer data—by exploring the thousands of redesigns in our constantly-growing database

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Build a case for your proposed creative strategy with evidence-based examples

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See how brands have evolved packaging elements and executed on popular design trends both well and poorly

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Monitor competitors’ redesigns, including in-depth consumer feedback about their strengths and weaknesses

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Hone your design instincts by exploring countless case studies across categories to understand what truly drives consumer preference

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Request a free test of a new redesign you've noticed in the marketplace

Ready to gain an edge? Request a demo.

111 C Street
Encinitas, CA 92024

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111 C Street
Encinitas, CA 92024

  • LinkedIn
  • Instagram