As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
Here are 14 seasonal Halloween package designs that triumphed over their standard counterparts in overall design performance and consumer purchase preference.
Hershey's Kisses
Category: Candy (Multi-Serve Chocolate)
Tyson Chicken Nuggets
Category: Frozen Appetizers and Snacks
Kit Kat
Category: Candy (Multi-Serve Chocolate)
Black Forest Fruit Flavored Snacks
Category: Fruit Snacks
DOTS
Category: Candy (Non-Chocolate)
Tostitos Original
Category: Chips (Tortilla)
Mother's Frosted Cookies
Category: Cookies
Reese's Peanut Butter Cups
Category: Candy (Multi-Serve Chocolate)
Southern Tier Warlock Imperial Stout
Category: Beer (Craft)
York Peppermint Patties
Category: Candy (Multi-Serve Chocolate)
GoGo squeeZ Applesauce
Category: Applesauce
Dum-Dums
Category: Candy (Non-Chocolate)
Peeps
Category: Marshmallow
Welch's Fruit Snacks
Category: Fruit Snacks