As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
Here are 14 seasonal Halloween package designs that triumphed over their standard counterparts in overall design performance and consumer purchase preference.
Hershey's Kisses
Category: Candy (Multi-Serve Chocolate)

Tyson Chicken Nuggets
Category: Frozen Appetizers and Snacks

Kit Kat
Category: Candy (Multi-Serve Chocolate)

Black Forest Fruit Flavored Snacks
Category: Fruit Snacks

DOTS
Category: Candy (Non-Chocolate)

Tostitos Original
Category: Chips (Tortilla)

Mother's Frosted Cookies
Category: Cookies

Reese's Peanut Butter Cups
Category: Candy (Multi-Serve Chocolate)

Southern Tier Warlock Imperial Stout
Category: Beer (Craft)

York Peppermint Patties
Category: Candy (Multi-Serve Chocolate)

GoGo squeeZ Applesauce
Category: Applesauce

Dum-Dums
Category: Candy (Non-Chocolate)

Peeps
Category: Marshmallow

Welch's Fruit Snacks
Category: Fruit Snacks



