October 12, 2023

14 Spooktacular Seasonal Designs That Will Make You Feel Festive

These 14 limited-edition redesigns are consumer approved.

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

Here are 14 seasonal Halloween package designs that triumphed over their standard counterparts in overall design performance and consumer purchase preference.

Hershey's Kisses

Category: Candy (Multi-Serve Chocolate)

halloween roundup-kisses

Tyson Chicken Nuggets

Category: Frozen Appetizers and Snacks

halloween roundup-tyson

Kit Kat

Category: Candy (Multi-Serve Chocolate)

halloween roundup-kit kat

Black Forest Fruit Flavored Snacks

Category: Fruit Snacks

halloween roundup-black forest


Category: Candy (Non-Chocolate)

halloween roundup-dots

Tostitos Original

Category: Chips (Tortilla)

halloween roundup-tostitos

Mother's Frosted Cookies

Category: Cookies

halloween roundup-mothers cookies

Reese's Peanut Butter Cups

Category: Candy (Multi-Serve Chocolate)

halloween roundup-reeses

Southern Tier Warlock Imperial Stout

Category: Beer (Craft)

halloween roundup-warlock

York Peppermint Patties

Category: Candy (Multi-Serve Chocolate)

halloween roundup-york

GoGo squeeZ Applesauce

Category: Applesauce

halloween roundup-gogo squeez


Category: Candy (Non-Chocolate)

halloween roundup-dumdums


Category: Marshmallow

halloween roundup-peeps

Welch's Fruit Snacks

Category: Fruit Snacks

halloween roundup-welchs