Insights | Designalytics

6 Brands That Made Major Design Changes With Impressive Results

Written by Admin | March 21, 2023

 

 

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

When it comes to redesigning a package, a bigger change isn’t always better–but sometimes it can be. These six brands adopted a totally new look and increased their overall design performance.

Pepto Bismol

Category: Indigestion Medication

Coppertone Sport

Category: Sunscreen

Choice Tea

Category: Pre-Packaged Tea

Schick Hydro

Category: Razors and Blades (Men's)

Gillette Clear Gel

Category: Men's Deodorant

Oscar Mayer Natural

Category: Lunch Kits