6 Brands That Made Major Design Changes With Impressive Results

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

When it comes to redesigning a package, a bigger change isn’t always better–but sometimes it can be. These six brands adopted a totally new look and increased their overall design performance.