Insights | Designalytics

7 Brands That Significantly Changed Up Their Look and Won With Consumers

Written by Admin | May 31, 2023

 

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

When it comes to redesigning a package, a bigger change isn’t always better–but sometimes it can be. These seven brands adopted a totally new look and improved their overall design performance.

Purely Elizabeth

Category: Cereal (Granola)

Javy

Category: Coffee (Ready-to-Drink)

Pure Protein

Category: Snack Bars (Nutritional)

South of France

Category: Bar Soap

Popchips

Category: Chips (Potato)

Death Wish

Category: Coffee (Bagged)

Lagunitas IPA

Category: Beer (Craft)