As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
When it comes to redesigning a package, a bigger change isn’t always better–but sometimes it can be. These seven brands adopted a totally new look and improved their overall design performance.
Purely Elizabeth
Category: Cereal (Granola)
Javy
Category: Coffee (Ready-to-Drink)
Pure Protein
Category: Snack Bars (Nutritional)
South of France
Category: Bar Soap
Popchips
Category: Chips (Potato)
Death Wish
Category: Coffee (Bagged)
Lagunitas IPA
Category: Beer (Craft)