Insights | Designalytics

9 Private-Label Redesigns That’ll Make You Look Twice

Written by Admin | June 5, 2024

As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.

Here’s a collection of nine private-label brand redesigns (across multiple categories) that boosted consumer purchase preference compared with the previous design. Check ‘em out:

Signature Select

Category: Frozen Pizza

Up & Up

Category: Baby Wipes

Great Value

Category: Cookies

Trader Joe's

Category: Pancake Mix

Kirkland Signature

Category: Seasoning/Spices

Signature Select

Category: Water (Seltzer)

Sprouts Farmer's Market

Category: Frozen Breakfast (Starches)

O Organics

Category: Frozen Fruit

Bowl & Basket

Category: Pasta