As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
Here’s a collection of nine private-label brand redesigns (across multiple categories) that boosted consumer purchase preference compared with the previous design. Check ‘em out:
Signature Select
Category: Frozen Pizza
Up & Up
Category: Baby Wipes
Great Value
Category: Cookies
Trader Joe's
Category: Pancake Mix
Kirkland Signature
Category: Seasoning/Spices
Signature Select
Category: Water (Seltzer)
Sprouts Farmer's Market
Category: Frozen Breakfast (Starches)
O Organics
Category: Frozen Fruit
Bowl & Basket
Category: Pasta
