As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
Packaging is the only marketing vehicle consumers see at the “moment of truth”—when they’re actually making a purchasing decision. In this roundup, we highlight five coffee brands whose updated packaging maximized this moment with improved readability, visual appeal, and perceived quality. Whether by using modern color palettes, eye-catching photography or clearer labeling (or all of the above), these redesigns show how strategic updates can help brands sell better at the shelf.
Category: coffee (pods)
The bold blue background was the key reason consumers preferred the new Seattle’s Best K-Cup Pods design. Respondents noted that it stood out more, improved contrast (making the package easier to read), and created differentiation on a crowded shelf. As one consumer noted, “I love the color blue… it stands out against all the red and green bags of coffee on the shelves.” Overall, the redesign resonated strongly, with 69% of consumers choosing the new packaging.
Category: coffee (ground)
66% of consumers chose the new Blue Bottle packaging over the old design. They were drawn to the larger bottle illustration and clearer wording, which made the bag easier to understand at a glance. Consumers also appreciated the fuller use of space. As one put it, “The design is less minimalistic, making it easier to see what the product is and what it does.”
Category: coffee (ground)
One word consistently used to describe the updated Bulletproof Coffee design was premium. The switch to a black bag not only increased contrast but also added an overall perception of quality. The redesign resonated strongly, with 65% of consumers favoring the new look. As one consumer explained, “The black-based packaging feels high-quality and luxurious, making me want to try it.”
Category: coffee (pods)
The new Green Mountain K-Cup Pods box features realistic nature imagery, which conveys authenticity and freshness to consumers. As one explained, “The picture of real nature on the pack makes it look fresher and more natural.” Consumers also described the packaging as more modern and easier to understand. Overall, the redesign earned approval from 64% of consumers.
Category: coffee (pods)
60% of consumers selected the new LavAzza K-Cup Pods design, citing the colorful illustration as a key driver. The artwork creates a café-inspired vibe that many consumers perceive as more premium, and the updated labeling also helps them quickly identify their preferred variety. The box balances fun and functionality, with one consumer saying, “It gives me an Italian vacation vibe—it feels like you’ll enjoy the experience,” and another adding, “All the information is presented together, making it easy to choose.”
These coffee packaging redesigns demonstrate how thoughtful updates—whether through bolder colors, streamlined communication, or more engaging imagery—can strengthen consumer preference. For brands seeking to understand what works across coffee and other categories, our syndicated data offers real-world consumer insights to guide smarter design decisions. Explore our data and see how it can power better packaging performance.