As the only provider of syndicated package design data, Designalytics evaluates the top-selling and fastest-growing designs across hundreds of consumer-packaged-goods categories. We measure and analyze a wide range of design performance areas, including visibility, communication, mental availability, element-level diagnostics, and more.
Dairy-product packaging has to do more than look fresh. In an aisle full of family favorites, it needs to quickly communicate quality, origin, and flavor to consumers. These five dairy-aisle brands utilized clearer flavor cues, stronger storytelling, and strategic tweaks to ensure their redesigns resonated with consumers… and each succeeded.
Category: Cream
Hood refreshed its heavy cream packaging with a more dynamic, high-contrast layout, incorporating a white splash and teal accents. The update also introduces a prominent “no artificial growth hormones” callout, which resonated with consumers (one noted it “makes it feel healthier and more trustworthy”). Overall, 77% of consumers chose the new design, with one summing it up: “It keeps the essence of a classic Hood product while making it look modern.”
Category: Coffee creamer
Lucerne’s new coffee creamer packaging was a bold departure from the old—new colors, enhanced ingredient and appetite imagery, and color shifts to better align with category cues for flavor. Consumers also cited the larger image of a cup of coffee and “real milk and cream” callout as reasons for choosing the new pack. One explained, “The bigger cup of coffee with the drizzle is more eye-catching,” while another respondent noted it looked “more indulgent and craveable.” The new design was a win: 74% of consumers chose the new design.
Category: Milk
65% of consumers chose the new Darigold milk design, largely driven by its charming farm imagery. The new carton features cows in green fields with a colorful mountain backdrop. This pastoral scene conveys freshness and tells a story to consumers that they seem to appreciate. As one shared, “It looks natural, like it came straight from the farm,” and another added that it “felt like a family-owned farm where animals are treated well.”
Category: Yogurt
Color and imagery captured consumers’ attention on the new Activia Zero yogurt redesign, and ultimately, 65% of respondents preferred it over its predecessor. The redesigned yogurt 4-pack utilizes color and imagery to more consistently communicate flavor. Consumers noted that the all-green color scheme makes it easier to understand that each cup contains the same product, while also looking less clinical. One consumer shared that “the packaging is bolder and I can tell the flavor immediately,” while another summarized the updated look well, saying it was “more appetizing and flavorful and less like something your doctor prescribed.”
Category: Milk
Often, simple cues send strong messages. By tapping into the emotional appeal of cow imagery and nostalgia, Clover won over 69% of consumers with its updated milk packaging. The redesign also introduced a sustainability callout and practical structural upgrade—a pourable spout. Together, these elements better communicate product origin and environmental values. One consumer said it “gives the impression that it is more sustainable and the milk comes from a place that cares about the welfare of its cattle,” while another added, “It brings a sense of nostalgia.”
Across these packaging redesigns, a consistent theme emerges: the most effective designs better communicate what matters most to consumers. Do you know how category consumers feel about your brand’s current design? Designalytics’ baseline 360 test can reveal how your packaging performs relative to your competitors, spotlighting areas of strength as well as opportunities for improvement.