360 Testing for Pre-Market Package Designs

In addition to our pioneering syndicated design research for consumer-packaged-goods (CPG) companies, Designalytics offers best-in-class design evaluations, for both current and prospective designs, quickly and cost-effectively. Our 360 testing isn’t just faster and more affordable than traditional tools, either: It’s quantifiably better. Using our empirically-validated methodology, Designalytics allows your brand to identify and refine the design route most likely to drive sales gains. No other firm in the industry can do that.

When to use Designalytics' 360 testing

For redesigns:

Sharpen your strategy. Reveal and refine your best design using consumer data, not just stakeholder opinion.

Uncover your current design's strengths and weaknesses to help focus your creative energy and safeguard visual elements that are working well. Test more design concepts quickly and affordably to identify those that excel on the measures that are most strategically important to you.

For new product launches:

Evaluate multiple design concepts within the context of your category... or hundreds of other designs in our database.

Determine which design concept performs best with consumers relative to category competitors and Designalytics' database of thousands of CPG products. Our on-demand testing provides reliable data on tight timelines, making it ideal for agile companies who take an iterative approach to design testing.

Why is Designalytics better than traditional research?

Best-in-class data quality

Our commitment to first view data quality ensures each online activity utilizes a new set of consumers, which eliminates pre-exposure bias. Plus, 600 category consumers participate in our

on-demand studies—far above industry standard.

More decisive results

Thanks in part to high-quality data, our results signal a clear winner (i.e. non-parity results) more than 80% of the time—compared to less than 50% for other providers. This leads to greater confidence in design decisions.

New-to-industry metrics

In addition to measuring performance indicators like standout and findability, we've developed new exercises to quantify and compare concepts of mental availability so it can be managed for lasting brand health.

Testing dozens of retail scenarios vs. one or two

Unlike other research providers, we test as many as 36 stimuli—including e-commerce and brick-and-mortar retail scenarios—while controlling for positioning and adjacencies.

Deep diagnostics to get at the "why" behind purchase preference

Designalytics provides detailed feedback (both quantitative and qualitative) to help target opportunities for improvement and highlight the best ways to address them in your design.

Faster, more affordable, and adaptable to your process

With Designalytics, you'll typically receive a report in 7-10 business days, which allows you to test early and re-test as needed.* The result? Broader exploration, optimal execution, and greater confidence.

Features designed to make the most of your on-demand testing

Standard features

Massive sample sizes of at least 600 consumers
Category/database benchmarking context

Configurable features

Competitive set
Target audience
- Option for subgroup reporting
Key communication attributes
Comparative benchmark product for new product launches
- Test head-to-head on select exercises with a key competitor or other chosen benchmark

* From the date of inputs lock-down. Other factors can impact the timeline, such as extended fielding time for low-incidence categories.

Can design testing predict sales performance?
It can now.

When to use Designalytics' 360 testing

Sharpen your strategy. Reveal and refine your best design using consumer data, not just stakeholder opinion.

Evaluate multiple design concepts within the context of your category... or hundreds of other designs in our database.

Designalytics' on-demand testing is the only solution in the industry that has been empirically validated. Our predictions align with sales performance more than 90% of the time.